The icon story

In 2003, Jayne Dolder reimagined the nostalgic bean bag of her childhood. Bazaar Group was later founded in 2005 at Jayne’s kitchen table and quickly grew into a leader in its category. From day one, our focus has always been on one thing: comfort.

With the support of co-founder Mark Dolder and our talented team, we've evolved into an international homewares brand. With our HQ in the North East of England, we now have operations across the UK and Europe. In 2023, we proudly achieved ‘Gold Investors in People’ accreditation, recognising our commitment to people and progress.

Our trend experts scour the country for the best quality designs and materials, sourced with the highest standard of durability and comfort in mind.

 Create a space, create a feeling.

Comfort isn’t just the squish of a bean bag. It’s the way a cushion makes you smile when you walk into a room. It’s a perfectly arranged shelf. Or your favourite mug.

Comfort isn’t just something that’s tactile, it’s emotional too.

A thoughtfully chosen piece reflects you your taste, your memories, your everyday rituals.

And that’s what we design for comfort you can feel, and comfort that makes you feel like you’re home.

Easy to love, hard to fault.  

From basket to unboxing, we make sure every step feels effortless and that it’s a pleasure to buy from us.

Of course, no one’s perfect, so if there is a hiccup, we’ll own up to it and fix it. And to prove our products are made to last, they come with a one-year guarantee which covers design, fabric, and manufacturing.